Getting started with social media
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Why social media is important to your
business
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How social media is changing marketing
for good
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How to know what prospects and
customers are sating
•
Setting a social media strategy
Managing and optimizing your social
assets
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Claiming your social real estate
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Optimizing your online profiles
Using content to generate leads
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The role of social media in being
found online
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Social media and search engine
optimization
Social networks and networking
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Integrating and leveraging your networks